There is nothing like knowing that some one is using this technology to bring value to their business. Even better if they have made Big Data as part of their business strategy to win over the competition. Here are some examples for us.
Companies using Big Data
Etsy is an online retailer for handmade and vintage items. In last few years, company has increased its sales by many times. As a big data project, they took their clickstream data and analyzed the customer actions while shopping. Company used the intelligence learnt from click data to personalized the rank for the search results. It increased the sales.
Price check analysis of its 10,000 articles across 800 stores nationwide in less than 2 hours. When ever a neighboring competitor between New York and Los Angles goes for aggressive price reductions, Macy’s follows the suite. If there is no competition, price remains unchanged. There are around 270 million different prices across entire range of goods and locations. Just completing this analysis at this speed was unthinkable without Big Data.
Sears’ process for analyzing marketing campaigns for loyalty club members used to take six weeks on mainframe, Teradata, and SAS servers. The new process running on Hadoop can be completed weekly. For certain online and mobile commerce scenarios, Sears can now perform daily analyses. What’s more, targeting is more granular, in some cases down to the individual customer. Whereas the old models made use of 10% of available data, the new models run on 100%.
Use cases by verticals
Here are some additional examples of big data projects by verticals. For example financial services companies are using big data technology to improve their customers insight and detect the fraud. They are even building models to predict fraud before it happens. Healthcare companies are using big data for gene sequencing.
Healthcare and Life Science
Media and Entertainment